Protests and boycotts impacting on Mike Ashley and Sports Direct wealth - football

Protests and boycotts impacting on Mike Ashley and Sports Direct wealth



Depending on who you believe, the crowd at St James Park on Sunday was in the region of 44,000-47,000 – credit to those who turned up to support the team and credit to those who chose not to.
I’m convinced we all share a love of Newcastle United and the vast majority detest Mike Ashley.
For sure, though the TV did highlight some rather empty areas of the stadium, it would be fair to say the ground did not look particularly empty on the TV and there is a temptation to conclude that the boycott failed and it was all for nothing.

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We even have some of his apologists in the press claiming that losing 10,000 season ticket holders and only losing about 5,000-8,000 supporters on match day is a success for the Mike Ashley regime! I disagree.
I think the one thing we can all agree on, is that Mike Ashley cares little for Newcastle but an awful lot about Sports Direct. In this regard I would argue that anything at all that adds to the toxicity of the Sports Direct brand is helpful to us, as only when NUFC becomes a drag on Sports Direct, as opposed to a source of free advertising, will he truly be a motivated seller.
There undoubtedly has been A LOT of adverse coverage on Mike Ashley recently, so does it have an impact "
Well consider this :
As of today Sports Direct shares are about 2.30 each so the company as a whole is worth about 1.23bn, Mike Ashley owns approximately 60% of the company so his share...
source: themag
URL source: https://www.themag.co.uk/

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