City fans want to be part of the journey, but they need to know the destination
Many of you, like me, will have attended work meetings where higher-ups pontificate on the ?key work objectives?, ?performance indicators? and whatever other corporate buzzwords are being throttled to death at that time.
One of the things that universally seems to apply, regardless of the industry, is that communications is one of the most difficult things to manage and keep on top of.
Any number of good ideas or initiatives have failed to make it past infancy because they have simply not been explained very well, or have confused the recipients.
A football club is no different. Good communication from a club is simple, open, and, most of all, inclusive. It takes everybody on the same journey. It allows them to see the milestones they are trying to reach together.
Good communication was when Stuart Webber announced that the goal was for the team to be in the top 26 in the country. And that we were building a lasting culture based around developing young talent for profit and creating a style that would be synonymous with Norwich City Football Club.
What a statement of intent that was. We still refer to it now, coming up to seven years later.
It was our blueprint. We all bought in. And for over four years, it was virtually unquestioned. This was how it was. We were all clear.
And those principles held firm while we had the continued cohesive messaging provided by Webber and Daniel Farke.
Once Farke went, however, Webber started to withdraw as the mo...
source:
myfootballwriter-norwichcity
URL source:
http://norwichcity.myfootballwriter.com/
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