Well, here we are, a Saturday night game under the lights against Newcastle United.
Arsenal going all in on the atmosphere. Arteta is calling for noise in his presser, the club dropped a very nice video hyping the fans and the ‘wall of noise’, and I believe the club is running some sort of beer offer this evening. It’s a good combo of instructions… and if all else fails, get everyone wasted so they get a little bit rowdy.
Can’t knock it. How weird was it reading all the hit pieces about how it would be impossible to get the atmosphere back because of human nature" Seems the club didn’t take that advice. The incremental improvements over the past month have been great. I wrote about all the things the club could do on New Years day. You can’t force fans to sing. It’s inauthentic and fans don’t like being told what to do. What you can do is give the noisy folk a platform to create an atmosphere. Redaction and AA are whipping up their fans to bring scarves and get to their seats early. TIFOs have been getting approved at a faster clip. Arsenal has probably told their security to let people stand all game this evening. F&B are putting on offers. The club’s social media team will be making a fuss about the atmosphere. Friends have told me the club is pestering in emails and SMS messages. You can’t have a dancefloor if you don’t clear the seats and turn up the music. Arsenal are clearing the seats a...